In 2013 the Super Bowl was played in the Superdome in New Orleans. Verizon owned a pretty large footprint outside the stadium and they asked us to create an experience that would make a large impact and give fans something they would remember.
Introducing the Verizon Training Ground. A 6,000 square foot mobile fan engagement facility. A place where fans can go in, and through some form of Verizon technology, test everything from their passing accuracy, to their vertical leap. They can show off and record their best touchdown dance and even get the chance to interact with the athletes themselves. All under one roof. All in the name of Verizon.
Needless to say, the Training Ground exceeded our client’s expectations and was a huge success. Superbowl XLVII was only the beginning.