2012 was the start of something pretty amazing in my career. Verizon resigned its contract with the NFL and we, the Verizon Sponsorship team at Erwin Penland, found ourselves responsible for the national campaign. With that became a once in a lifetime opportunity to work hand-in-hand with the athletes themselves. A true dream come true for me. We were responsible for everything from producing and directing the photoshoots, to attaining the assets and executing a full scale campaign across all mediums and social outlets. We even got the opportunity to build-out studio and concourse spaces in some chosen stadiums like Metlife in New Jersey.