Verizon’s momentum as a major player in the NFL continued to gain momentum through the 2014 season. We decided that since last years campaign was so successful, we would continue to use the players to do the selling. Faced with all the same challenges as the previous year this campaign featured players in action superimposed into stadium settings. As if they are superheroes isolated in their own “football” world. The overarching idea is that NFL Mobile and Verizon gets you so close to the game you are practically in it. We needed to create a look and feel that was heroic and real and made you feel like you right there with some of your favorite NFL athletes.