Lenovo’s education channel came to us and asked for an idea on how to connect students from all over the country using one of their devices. Our answer? The Traveling Storybook. A nationwide competition where we heard from real students, from real schools. We simply asked them to use the device and create a story about what they envisioned the future of education looking like. They would submit their story, then pass the kit along to the next school. Once we gatherd all submissions, we had the top 10 animated and then voted upon to award a winner. The case study below explains the program in more detail.
Oh and I forgot to mention. The Traveling Storybook won a regional gold Addy and Best of Show in the American Advertising Federation Awards. Enjoy!