Category: Industrial design

12 Jul 2015
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Label design

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.

Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Technologies related to shipping containers are identification codes, bar codes, and electronic data interchange (each has an essential function).

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.

Freedom is more than just a patriotic concept; it is the purest intent of our design. Be you. Be free. Be nice

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

Permanent product identification by a label is commonplace; labels need to remain secure throughout the life of the product. For example, a VIN plate on an automobile must be resistant to heat, oils and tampering; similarly, a food label must endure until the food has been used.

Labels may be used for any combination of identification, information, warning, instructions for use, environmental advice or advertising. They may be stickers, permanent or temporary labels or printed packaging.

The three basic channels


A color print on paper could be produced by superimposing carbon prints of the three images made in their complementary colors, asubtractive method of color reproduction pioneered by Louis Ducos du Hauron in 1860s.

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They looked at each other with healthy feelings, like two kaleidoscopic, keen kittens singing at a very snooty birthday party, which had drum and bass music playing in the background and two optimistic uncles shouting to the beat.

Notable events


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Landscape photography is the supreme test of the photographer – and often the supreme disappointment.

31 Jan 2015
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Branding logo

A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

On the other hand, a brand is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron.

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities, it is counterproductive to frequently redesign logos. The logo design, as profession, has substantially

increased in numbers over the years since the rise of the Modernist movement in the United States in the 1950s. Three designers are widely considered the pioneers of that movement and of logo and corporate identity design. They are Chermayeff & Geismar, Paul Rand and Saul Bass.

The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. As of 2014 many corporations, products, brands, services, agencies and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo.

As a result, only a few of the thousands of ideograms in circulation are recognizable without a name. An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.

Ideograms and symbols may be more effective than written names (logotypes), especially for logos translated into many alphabets in increasingly globalized markets.

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

Howard Schultz

Designing a good logo may require involvement from the marketing team and the design agency (if the process is outsourced), or graphic design contest platform (if it is crowdsourced). It requires a clear idea about the concept and values of the brand as well as understanding of the consumer or target group.

Broad steps in the logo design process might be formulating the concept, doing an initial design, finalizing the logo concept, deciding the theme colors and format involved.

 

Brand name


The brand name is quite often used interchangeably with “brand”. A brand name constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. Brand names come in many styles:

  1. Initialism: A name made of initials such, as UPS or IBM
  2. Descriptive: Names that describe a product benefit or function, such as Whole Foods or Toys R’ Us
  3. Evocative: Names that evoke a relevant vivid image, such as Amazon or Crest
  4. Neologisms: Completely made-up words, such as Wii or Häagen-Dazs

A brandnomer is a brand name that has colloquially become a generic term for a product or service, such as Band-Aid, Nylon, or Kleenex—which are often used to describe any brand of adhesive bandage; any type of hosiery; or any brand of facial tissue respectively. Xerox, for example, has become synonymous with the word “copy”.

The act of associating a product or service with a brand has become part of pop culture. Most products have a brand identity, from common table salt to designer jeans.